Jose GorbeaHP EMEA Brand Owner Digital PrintInspirational / Design Thinking / Innovation / Research / AI / Product Design / Technology / Consumer Engagement
Introducing Jose Gorbea
Jose Gorbea joined HP in 2017 and leads HP Graphics Solutions for Brands in Europe, Middle East, and Africa. Jose is a passionate marketing leader & keynote speaker with solid expertise & thought leadership across the marketing mix, coupled with a strong track record on revitalizing brands by inspiring teams to deliver breakthrough brand strategies & award-winning campaigns. For nearly 20 years he’s lead the overall marketing strategy & execution of well-established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latin America and Europe. In his last role at Mondelez, he was the Head of Marketing & Digital Operations for Europe.
The power of personalization. Innovation & growth through digital print. Consumers are hungry for personalization. When personalization is increasingly a mainstream expectation with 50%+ of millennials & gen z interested in purchasing personalized products, and 70% expressing a willingness to pay above list price for them, how do you drive personalized storytelling at scale?
THE GARAGE We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere. In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them.
We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers.
We believe in a Blended Reality created by the fusion of the physical and digital worlds. We believe everyone is a creator when empowered by intuitive, accessible technology. And we believe technology should work for you and adapt to your needs, context, and environment.
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