Burton Rast is a Maker, Writer, Speaker, Mentor, Teacher, and Designer. Previously at IDEO, he is today a UX Lead at Google in Mountain View California, where he brings a human-centered lens to the design of products and experiences enabled by the Google Assistant.
As a Designer crafting solutions belied by a foundational layer of machine learning, he believes we have a responsibility — both as individuals, and as an industry — to create systems that serve human needs in an equitable manner; those that honor privacy as a fundamental human right. And, as with traditional UX design methodologies, he works with multidisciplinary teams to affect this effort through a comprehensive process that identifies the needs of the people for whom they are designing through observation and research; a process wherein design decisions are validated through iterative prototyping and testing.
'On Finding Purpose' - I will speak about my unorthodox path to the industry, the UX & ethics of AI, and I'll give a crash course in machine learning.
Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google's mission is to organize the world's information and make it universally accessible and useful. Since their founding in 1998, Google has grown by leaps and bounds. From offering search in a single language, they now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, they now have thousands of employees and offices around the world.
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